EAA Interview with James L. Watson on "Golden Arches East: McDonald’s in East Asia"
| Abstract |
Author and intellectual James Watson discusses the cultural imperialism, acculturation, and socioeconomics inherent in McDonald’s being in Hong Kong and other places throughout China. He discussed juvenile consumerism, globalization, and local ideas of identity and the market.
|
| Year of Publication |
2003
|
| Journal |
Education About Asia
|
| Volume |
Volume 8
|
| Start Page |
7
|
| Date Published |
Spring 2003
|
| URL | |
| Chronology | |
| Region | |
| Subject | |
| Rating |
