In Pursuit of Status: The Making of South Korea’s "New" Urban Middle Class

Denise Lett’s study of South Korea’s urban middle class...highlights the powerful role culture has played in South Korea’s emergence as a global economic power. Lett’s core argument is that South Koreans possess an ’underlying drive’ to attain social status, and that this has been a ’force behind the development of South Korea’s human resources in general, of its new middle class in particular, and ultimately of South Korea itself’...She backs her argument by analyzing South Korea’s urban middle class in the areas of occupation, family, lifestyle, education, and marriage, and comparing her findings with practices in the yangban era. —James Adam (Japan Times )